Christina M. Rice launched LuxeLife Media Inc, a full service boutique PR and marketing agency, based in New York City, in April 2010. Prior to launching LLM, Christina served as the Director of Public Relations for global fashion brand Akademiks where she was responsible for conducting extensive media and marketing campaigns which encompassed corporate media relations, editorial and celebrity product placements, branded events, new product launches and retail initiatives.
Preceding Christina taking a Director’s position at Akademiks, she was a Senior Account Executive at 5W PR, a leading PR agency in New York City, where she represented both emerging and established brands in the entertainment, fashion, consumer and lifestyle industries.
Christina has always been an entrepreneur at heart. Upon graduating with a Bachelor’s degree in Business Information Systems from Tennessee State University, Christina opened up a high-end contemporary women’s and men’s boutique. After operating the successful retail operation for three years, she decided to sell the business and relocate to New York City to pursue a career in public relations.
Over the course of her career, Christina has worked with an array of high-profile personalities and brands including Nick Cannon, Ciara, Snoop Dogg, Estelle, NewMe Accelerator, Pigeonly, Jazz.co, Aljazeera America, Campari USA, Anheuser Busch, STYLE360 New York Fashion Week, Junk Food Clothing, Tide, Café Bustelo, Panasonic, Carrera Sunglasses, American Airlines and many more, in addition to producing events at Super Bowl, ESPY’s, Emmys, BET Awards, Lollapalooza, SXSW, New York Fashion Week, amongst others.
Christina is also certified yoga instructor and recently launched her newest company LuxeLife Adventures. She currently resides in New Jersey, with offices in New York City.